After 25 long years, we finally see a Microsoft logo change! After
completely reinventing itself and most products, it comes as no surprise
that Microsoft has finally changed the age old logo. The introduction
of the modern UI changed the look of everything related to Windows and
the new Microsoft logo reflects precisely that. Microsoft’s new mantra
seems to be simplicity and minimalism, and the new logo sticks to those
ideas. Interestingly, it mirrors the colors of the older Windows logo.
Well, it’s been a long time since the brand identity of Microsoft has
changed and this reinvention comes at a time that could very well change
people’s perception of all Microsoft products and the brand as a whole.
Let’s have a look at the old logos, shall we?
Microsoft Logo Change – Timeline
So the most recognized logo, called the “Pac-Man” logo, designed by
Scott Baker was used for 25 years, only with changes to the tagline.
Even the logos of its products have been changed. Now, the new logo
might be way too generic or boring for some. Interestingly, the Windows
1.0 logo was also quite minimalistic and Microsoft seems to be taking
inspiration from the 80′s. With the focus shifting to user friendliness,
efficiency and minimalism, consumers can now expect products that skip
on the fluff and deliver functionality without being bloatware.
Microsoft is now moving towards a unified environment where all its
products are one step closer to seamless integration. Sure there’s bold
moves being made, like the decision to make Windows Phone 8 available
only on new devices, but it’s all for the greater good. Is Microsoft
breaking the mold as far as technology as concerned? For a company
that’s been criticized for not innovating much, this is sure a knockout
punch. And we don’t mean just the logo change visually, it represents a
change in approach. So what do you think about the Microsoft logo change
and overall reinvention? Do drop us a line and let us know! We’ll
leave you with a nice, short video that introduces the new logos.
